NFL championship from 1970–71 season onward. The name “Super Bowl” first appeared in 1969, as did the use of Roman numerals, which, because the game is played in a different year from the season it culminates, are used to designate the individual games. Broadcast on two television networks and played before less than a sellout crowd, the game saw the NFL’s Green Bay Packers defeat the AFL’s Kansas City Chiefs, 35–10. The agreement called for an end-of-season championship game, and, although the merger was not finalized until 1970, the first such game, then called the AFL-NFL World Championship Game, was played at the Los Angeles Memorial Coliseum on January 15, 1967. The game grew out of the merger of the NFL and rival American Football League (AFL) in 1966. The game is hosted by a different city each year. professional gridiron football, the championship game of the National Football League (NFL), played by the winners of the league’s American Football Conference and National Football Conference each January or February. Since the 1980s, the Super Bowl’s commercials have garnered nearly as much interest as the game itself, particularly after Apple’s blockbuster 1984 ad. In 2016, for example, a 30-second spot cost approximately $4.8 million. This has made commercial time during its broadcast the most expensive of any televised event in the United States. The Super Bowl has topped television ratings in the United States every year since the first championship game in 1967.
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